THE PRACTITIONER

Who Follows Tech Journalists on Twitter?

I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]

The Dirt on the 2009 Blogger

Blogs, once thought to be mere vehicles of rants, random musings, and useless content, have now become one of the most influential components of the Internet. Technorati recently released their 2009 ‘State of the Blogosphere’, an “annual study (that) has followed the growth and trends in the blogosphere” since 2004. The study surveyed 2,828 bloggers [...]

Web 2.0 in Public Sector – Can Government Communicate More Effectively?

You can’t shake it off.  Social media has sunk its teeth into the business world and has taken communications to a new level. The case for social media is building across B2B and B2C, but one audience that seems reluctant to join in the conversation is the public sector. In a time when the need [...]

Building a Strong Social Media Program: How PR Agencies and Clients Can Work Together

Though it has existed for several years, companies are finding it increasingly difficult to ignore the power of social media on today’s landscape. In fact, an April 2009 report by Forrester Research predicts that corporate spending on social media will more than quadruple over the next 5 years from $716 million to greater than $3.1 [...]

Technology Companies: Claim Your Piece of the Stimulus Pie

As any large government spending bill would, The American Recovery and Reinvestment Act of 2009 (ARRA) has its share of supporters and opponents. What the ARRA also has is some great opportunities for technology companies to generate new revenue. Along with $787 billion dollars, the ARRA doles out requirements for government transparency that are far [...]

Courtside at Infor’s Annual Sales Conference

This week Infor, a $2.1 billion enterprise software company, is holding its annual sales conference (June begins Infor’s fiscal year), and because Infor is a client of the agency, I was fortunate enough to attend the kick-off Monday. Infor’s Chairman and CEO, Jim Schaper set the tone for the conference with a speech intended to [...]