The holidays are over: the presents have been unwrapped, the decorations put back in their boxes, the feast has been devoured, life is slowly returning to normal. When I look back on Christmas 2009 (the holiday my family celebrates), it won’t be remembered for the gifts I gave or received. I won’t remember it for [...]
Friday, December 18, 2009 by Dan Barnhardt
Recently on a national newsmagazine, a segment claimed that the most effective way for terrorists to impact our country would be to target our electronic infrastructure, which would render our computer systems impotent and bring our economy to a halt. That made me think about just how reliant we truly are on computers, especially for [...]
Friday, October 23, 2009 by Dan Barnhardt
Today, the strength of online social networking is undeniable. Facebook alone has amassed more than 300 million users, and according to the site, 50 percent of active users log in at least once daily. In fact, older generations of people are now recognizing the power of social networking, which has propelled the over 35 age [...]
Thursday, September 3, 2009 by Dan Barnhardt
Recently the FTC announced that it was moving to regulate bloggers and force them to disclose the relationships they have with the companies that make the products or services they review or endorse. The basic premise behind the move is that consumers are being tricked by word of mouth (WOM) marketers into believing they are [...]
Wednesday, July 29, 2009 by Dan Barnhardt
The number of executives maintaining a personal blog, or contributing to corporate blogs is surprisingly low, especially given the benefits of social media. There are, however, several executives who do make a regular habit of blogging, and they have interesting things to say. Topics run the gamut from strictly business to extremely personal – one [...]
Wednesday, July 1, 2009 by Dan Barnhardt
Though it has existed for several years, companies are finding it increasingly difficult to ignore the power of social media on today’s landscape. In fact, an April 2009 report by Forrester Research predicts that corporate spending on social media will more than quadruple over the next 5 years from $716 million to greater than $3.1 [...]
Friday, June 19, 2009 by Dan Barnhardt
As any large government spending bill would, The American Recovery and Reinvestment Act of 2009 (ARRA) has its share of supporters and opponents. What the ARRA also has is some great opportunities for technology companies to generate new revenue. Along with $787 billion dollars, the ARRA doles out requirements for government transparency that are far [...]
Thursday, May 7, 2009 by Dan Barnhardt
Yesterday I listened to a radio broadcast on Comet Branding Radio in which Jennifer Leggio and Nicole Jordan previewed some of the findings of the recent ZDNet survey about PR Agencies and social media practices. I am looking forward to reading the full results of the survey when it is published next week, but I [...]
Friday, April 17, 2009 by Dan Barnhardt
Last weekend I caught an airing of “Legally Blonde 2” on television. Being frank, I didn’t care for it much, despite the presence of some of my favorite actresses: Reese Witherspoon, Regina King and the incomparable Jennifer Coolidge. But one thing that did make me chuckle are the references to college sorority life. Two of [...]
Wednesday, April 1, 2009 by Dan Barnhardt
This is nuts! Yesterday the news broke that pistachios are at the center of another nationwide product recall for salmonella contamination, as did a recall of spice products, also attributed to salmonella. Everyone remembers the recall around the turn of the year that ultimately caused Peanut Corporation of America to file for bankruptcy protection last [...]
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Wednesday, January 6, 2010 by Dan Barnhardt
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