A A
RSS

Who Follows Tech Journalists on Twitter?

Thursday, November 19, 2009 by

3 Comments

Who Follows Tech Journalists on Twitter?

I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]

The Right Time for PR?

Monday, June 8, 2009 by

0 Comments

The Right Time for PR?

Since the first signs of a recession loomed in late 2007, the PR industry has been quick to point out reasons why companies should not cut their PR budgets. Apparently, those arguments fell on deaf ears as PR spending has dropped 11 percent. Well, we are now deep into this recession and while some say [...]

Thought Leadership – Patience, Passion, (not PowerPoint)

Wednesday, May 13, 2009 by

3 Comments

Thought Leadership – Patience, Passion, (not PowerPoint)

Today’s economy has made many of us very price conscious; however, our buying habits are still swayed by brand perception and image. In the grocery store you may look at the store brand and then find your eyes wandering over to the premium brand as your brain ponders – what really is the difference? After [...]

The Need for Third Party Credibility

Monday, April 6, 2009 by

1 Comment

The Need for Third Party Credibility

“Four out of 5 dentists recommend Trident for their patients who chew gum.” Before the advent of the DVR (digital video recorder aka TiVo), many of us watched similar commercials over and over again. From chewing gum and antacid to cereal companies, it seemed like everyone relied on third parties to lend credibility to their [...]

Keeping News Relevant

Friday, March 20, 2009 by

0 Comments

Keeping News Relevant

In conversations with many of my contacts in the media, they express frustration with the meaningless news that crosses the wires and floods their inboxes every day. Why is it that so many companies distribute press releases with little to no value to them? Even in today’s world of social media, the press release remains [...]

Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.