THE PRACTITIONER

White Paper | B2B Social Media: An Essential Business Tool or a Waste of Time?

. Social media has forever changed the way people find and share information. The widespread adoption of social media tools to communicate and connect has significantly changed the landscape for all companies. While most of the buzz surrounding social media has focused on B2C companies, the same concepts apply to B2B marketers. Wunderkind Public Relations’ [...]

To Click or Not to Click – Are Headlines all the News that’s Fit for Print?

I am an avid iGoogle user and like the ability to browse headlines and get a quick grasp of the top stories from around the world. I see this as akin to walking around the corner to the newsstand and reviewing the cover stories and newspaper headlines to determine what to buy. The beauty of [...]

Is The Media Pitch Changing?

What do the media consider a solid pitch? This is one of those questions that I am often asked. The answer…well, there really isn’t one single answer. No silver bullet that guarantees success and definitely no template that can be mass produced and then BCC’d to the world. Reporters, editors and bloggers are individuals that [...]

Technology in 2010

Technology is in a state of constant change. Always advancing. Simplifying yet complicating our lives at the same time. Predicting what will happen in the tech industry is next to impossible. Heck, by Hollywood standards we should all be conversing with HAL (for almost 10 years). Clearly, HAL is quite a ways off and I [...]

Tech Journalists’ Twitter Followers

Who Follows Tech Journalists on Twitter?

I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]

Creativity on Fire

To wear natural fiber clothing (i.e. cotton) To bring sunglasses To wear non-skid shoes (something that will give you some traction) NEW REQUIREMENT: Please wear a short-sleeved light or navy blue shirt. A purposefully confusing email from Steve leading up to an office outing. What does it mean? FIRE. This was the first thing that [...]

Is Tech PR Afraid of Bloggers?

Recent tweet (or twitter if you like) from @twailgum: Why are so many tech PR folks (not @mprosceno) disdainful of blogs and bloggers? Reminds of The Jerk: “He HATES these CANS!” I follow Thomas Wailgum, senior editor at CIO Online, on Twitter and was a little taken back when I read this tweet last week. [...]

Missing the Big Picture

During recessionary times there is more green lost than just money. The recently released CDW 2009 Energy Efficient IT Report shows that as IT budgets get cut, so does the importance of energy efficiency. This is a far cry from 18 months ago when you couldn’t avoid the green topic. Each day it seemed a [...]

Execs Tweet The Darndest Things

Good or bad, the Twitter phenomenon, much like the evolution of social media, is undeniable. For businesses, the service is a direct way to communicate with your customers as part of a broad communications strategy. For now though, let’s put all of that aside and have a couple good laughs, deep thoughts, and what-were-they-thinking moments [...]