In an interesting turn of events in the news industry, CNN, a Time Warner Inc. company, will stop using service and materials from the Associated Press to focus on developing and delivering its own news and information to CNN, CNN.com and CNN Radio, reported several news sources yesterday and today. As part of the change, [...]
Tuesday, June 8, 2010 by Steve McAbee
When I’m interviewing a candidate to work at the firm, I will often ask about their approach to developing relationships with the media. More times than not, unfortunately, I hear how they call the media when they have a news release or a topical pitch, and may ask about their pet or kid or the [...]
Wednesday, May 26, 2010 by Steve McAbee
Despite being in the same profession, potentially having a similar educational background, and instinctually knowing how to make a good story great, the differences between the two areas are substantial.
Thursday, May 13, 2010 by Steve McAbee
For many PR professionals, picking up the phone and calling a reporter can be a daunting task. Why? Because you have to be intimately familiar with a client's product, how it works, what benefits it provides, what the ROI is and an idea of why each and every reporter might be inclined to write a story for their readers. It’s the power of persuasion at its best, and you have to be prepared for anything since you can potentially secure new media opportunities by thinking quick on your feet and offering something different than your planned pitch, if that isn’t resonating. Although it sounds elementary, it seems social media has allowed us to move away from smart, carefully planned media relations. For example, can a conversation like the one I just described go on in 140 characters or less? No.
Monday, May 3, 2010 by Steve McAbee
Many PR experts believe the traditional press release is dead. Others believe that there will always be a place for traditional media. Face it, few tools are more old school than the information-laden, albeit newsworthy, press release. Others, like myself, prefer a hybrid approach of the traditional, social and digital. As it turns out, Todd Defren, the inventor of the social media release, agrees.
Wednesday, April 21, 2010 by Steve McAbee
Recently, Forrester released a study that showed 80 percent of impressions and posts about products and services come from a mere 16 percent of individuals. This is a media pain-point that marketing and public relations professionals know all too well. From a strategy standpoint, targeting the right social media influencers is much more critical than playing a numbers game.
Thursday, April 1, 2010 by Steve McAbee
In order to spread the good word about the benefits community papers offer, the New York Press Association started a $4 million statewide ad campaign highlighting the fact that local papers provide strategically tailored, demographically-focused information relevant to communities. According to the New York Times City Room blog, this ad campaign features “about a dozen examples of failure — a pickup half-sunk in a river, a speeding ticket, a father and son staring longingly at an empty carnival site. The tag line on each is ‘Your Community Paper. Told Ya.’”
Wednesday, January 13, 2010 by Justin Siefert
What do the media consider a solid pitch? This is one of those questions that I am often asked. The answer…well, there really isn’t one single answer. No silver bullet that guarantees success and definitely no template that can be mass produced and then BCC’d to the world. Reporters, editors and bloggers are individuals that [...]
Wednesday, January 6, 2010 by Dan Barnhardt
The holidays are over: the presents have been unwrapped, the decorations put back in their boxes, the feast has been devoured, life is slowly returning to normal. When I look back on Christmas 2009 (the holiday my family celebrates), it won’t be remembered for the gifts I gave or received. I won’t remember it for [...]
Tuesday, December 8, 2009 by Steve McAbee
What does 2010 have in store for marketers, and what can we look forward to? As we at Wunderkind Public Relations gear up for the holidays, and continue to recover from our Thanksgiving leftovers coma, we ask ourselves what the New Year will bring. Luckily, some insight is provided in BtoB Magazine’s survey 2010 Outlook: Marketing [...]
Subscribe to our Newsletter
Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.
Tuesday, June 22, 2010 by Steve McAbee
0 Comments