In an interesting turn of events in the news industry, CNN, a Time Warner Inc. company, will stop using service and materials from the Associated Press to focus on developing and delivering its own news and information to CNN, CNN.com and CNN Radio, reported several news sources yesterday and today. As part of the change, [...]
Tuesday, June 8, 2010 by Steve McAbee
When I’m interviewing a candidate to work at the firm, I will often ask about their approach to developing relationships with the media. More times than not, unfortunately, I hear how they call the media when they have a news release or a topical pitch, and may ask about their pet or kid or the [...]
Wednesday, May 26, 2010 by Steve McAbee
Despite being in the same profession, potentially having a similar educational background, and instinctually knowing how to make a good story great, the differences between the two areas are substantial.
Thursday, May 13, 2010 by Steve McAbee
For many PR professionals, picking up the phone and calling a reporter can be a daunting task. Why? Because you have to be intimately familiar with a client's product, how it works, what benefits it provides, what the ROI is and an idea of why each and every reporter might be inclined to write a story for their readers. It’s the power of persuasion at its best, and you have to be prepared for anything since you can potentially secure new media opportunities by thinking quick on your feet and offering something different than your planned pitch, if that isn’t resonating. Although it sounds elementary, it seems social media has allowed us to move away from smart, carefully planned media relations. For example, can a conversation like the one I just described go on in 140 characters or less? No.
Wednesday, April 21, 2010 by Steve McAbee
Recently, Forrester released a study that showed 80 percent of impressions and posts about products and services come from a mere 16 percent of individuals. This is a media pain-point that marketing and public relations professionals know all too well. From a strategy standpoint, targeting the right social media influencers is much more critical than playing a numbers game.
Wednesday, April 7, 2010 by Steve McAbee
Being able to identify and communicate compelling differentiators and develop messages that tie those into what is relevant for your customers and reflects the unique environment of the industry you serve is crucial. One exercise I perform with our clients is to have participants draft an ad about their company or product, personal-ad style. Over the years, this exercise has yielded some pretty interesting and humorous written responses. To drive the point of the exercise home, I’ll ask them to read aloud their ad to the others in the group. It’s a great bonding experience, but it also is valuable to the process, as it gets people to think differently, outside of business vernacular tired marketing jargon. Invariably, the information that is shared provides the inspiration for clearly defining the differentiators.
Thursday, April 1, 2010 by Steve McAbee
In order to spread the good word about the benefits community papers offer, the New York Press Association started a $4 million statewide ad campaign highlighting the fact that local papers provide strategically tailored, demographically-focused information relevant to communities. According to the New York Times City Room blog, this ad campaign features “about a dozen examples of failure — a pickup half-sunk in a river, a speeding ticket, a father and son staring longingly at an empty carnival site. The tag line on each is ‘Your Community Paper. Told Ya.’”
Wednesday, March 17, 2010 by Steve McAbee
How corporate blogs provide a unique opportunity to build credibility and a following for a company by maintaining content that is transparent and authentic.
Tuesday, January 26, 2010 by Justin Siefert
. Social media has forever changed the way people find and share information. The widespread adoption of social media tools to communicate and connect has significantly changed the landscape for all companies. While most of the buzz surrounding social media has focused on B2C companies, the same concepts apply to B2B marketers. Wunderkind Public Relations’ [...]
Friday, January 22, 2010 by Justin Siefert
I am an avid iGoogle user and like the ability to browse headlines and get a quick grasp of the top stories from around the world. I see this as akin to walking around the corner to the newsstand and reviewing the cover stories and newspaper headlines to determine what to buy. The beauty of [...]
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Tuesday, June 22, 2010 by Steve McAbee
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