THE PRACTITIONER

CNN Parts Ways with AP

In an interesting turn of events in the news industry, CNN, a Time Warner Inc. company, will stop using service and materials from the Associated Press to focus on developing and delivering its own news and information to CNN, CNN.com and CNN Radio, reported several news sources yesterday and today. As part of the change, [...]

Is Social Media a Crutch for Media Relations Pros?

For many PR professionals, picking up the phone and calling a reporter can be a daunting task. Why? Because you have to be intimately familiar with a client's product, how it works, what benefits it provides, what the ROI is and an idea of why each and every reporter might be inclined to write a story for their readers. It’s the power of persuasion at its best, and you have to be prepared for anything since you can potentially secure new media opportunities by thinking quick on your feet and offering something different than your planned pitch, if that isn’t resonating. Although it sounds elementary, it seems social media has allowed us to move away from smart, carefully planned media relations. For example, can a conversation like the one I just described go on in 140 characters or less? No.

The Local Angle

In order to spread the good word about the benefits community papers offer, the New York Press Association started a $4 million statewide ad campaign highlighting the fact that local papers provide strategically tailored, demographically-focused information relevant to communities. According to the New York Times City Room blog, this ad campaign features “about a dozen examples of failure — a pickup half-sunk in a river, a speeding ticket, a father and son staring longingly at an empty carnival site. The tag line on each is ‘Your Community Paper. Told Ya.’”

Where’s the Engagement? The First Annual Georgia Social Media Scorecard

Today we announced the findings of our first annual Georgia Social Media Engagement Scorecard and found that Georgia’s top 25 public and top 25 private companies just aren’t making the social media grade. Now, don’t get us wrong, there are some standouts such as Delta Air Lines and Coca-Cola (witness Expedition206.com) representing the B2C crowd, [...]

White Paper | B2B Social Media: An Essential Business Tool or a Waste of Time?

. Social media has forever changed the way people find and share information. The widespread adoption of social media tools to communicate and connect has significantly changed the landscape for all companies. While most of the buzz surrounding social media has focused on B2C companies, the same concepts apply to B2B marketers. Wunderkind Public Relations’ [...]

To Click or Not to Click – Are Headlines all the News that’s Fit for Print?

I am an avid iGoogle user and like the ability to browse headlines and get a quick grasp of the top stories from around the world. I see this as akin to walking around the corner to the newsstand and reviewing the cover stories and newspaper headlines to determine what to buy. The beauty of [...]

B2B Software Trends: What to Expect in 2010

Recently on a national newsmagazine, a segment claimed that the most effective way for terrorists to impact our country would be to target our electronic infrastructure, which would render our computer systems impotent and bring our economy to a halt. That made me think about just how reliant we truly are on computers, especially for [...]

Technology in 2010

Technology is in a state of constant change. Always advancing. Simplifying yet complicating our lives at the same time. Predicting what will happen in the tech industry is next to impossible. Heck, by Hollywood standards we should all be conversing with HAL (for almost 10 years). Clearly, HAL is quite a ways off and I [...]

The Growing Influence of Online Placement

What does 2010 have in store for marketers, and what can we look forward to? As we at Wunderkind Public Relations gear up for the holidays, and continue to recover from our Thanksgiving leftovers coma, we ask ourselves what the New Year will bring. Luckily, some insight is provided in BtoB Magazine’s survey 2010 Outlook: Marketing [...]

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