R “Ray” Wang, a partner with Altimeter Group and former vice president of Forrester Research, focuses his work on enterprise applications strategy, vendor selection, software contract negotiations, and emerging business and technology trends. As Web 2.0 technologies change the way people communicate with one another, Ray finds himself on the front lines, working with clients [...]
Jessica Tsai, Associate Editor of CRM Magazine and avid user of social media, discusses the importance of social media in corporate customer relations. It has been said that brand awareness is the primary motivator for companies to engage in social media, but as Jessica points out to Wunderkind Public Relations, customer relationship management can be [...]
David Dempsey, JD, president & CEO of Neon Zebra, LLC., and author of two critically-acclaimed books offers insight and tips that will help B2B executives deliver memorable speeches and give presentations that captivate audiences. In a recent article for CEO magazine called “Straight Talk,” David offered six strategic tips for effective speaking. In The Circle [...]
Chris Chiappinelli, editor of ManagingAutomation.com, talks about his experiences as an editor and blogger for a B2B publication. He shares his ideas on the future of social media, its relationship to traditional media and offers advice to traditional outlets struggling with ways to integrate social media into their existing business model. What are you and [...]
We asked Gary Mintchell, editor-in-chief of Automation World, to share his thoughts on the evolving landscapes of B2B media and manufacturing (the focus of his editorial attention). Not surprisingly, Gary has taken up blogging as another channel to reach his core audience, a move often touted here on The Practitioner. How has the move towards [...]
Wednesday, December 9, 2009 by The Practitioner
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