THE PRACTITIONER

The Circle | R “Ray” Wang, Altimeter Group

R “Ray” Wang, a partner with Altimeter Group and former vice president of Forrester Research, focuses his work on enterprise applications strategy, vendor selection, software contract negotiations, and emerging business and technology trends. As Web 2.0 technologies change the way people communicate with one another, Ray finds himself on the front lines, working with clients [...]

The Need for Third Party Credibility

“Four out of 5 dentists recommend Trident for their patients who chew gum.” Before the advent of the DVR (digital video recorder aka TiVo), many of us watched similar commercials over and over again. From chewing gum and antacid to cereal companies, it seemed like everyone relied on third parties to lend credibility to their [...]