THE PRACTITIONER

Is It Time For Your Business to Embrace Social Media?

Social networks like Facebook, Twitter, and LinkedIn allow businesses to attract customers, recruit talent, develop leads and share information in real-time from anywhere in the world. Although many B2C companies have enjoyed great success with social media, the adoption of social tactics has been uneven in B2B circles. On a global scale, social networking is more popular than email, so why do B2B companies hesitate?

Who can best deliver social media results to companies?

Yesterday I listened to a radio broadcast on Comet Branding Radio in which Jennifer Leggio and Nicole Jordan previewed some of the findings of the recent ZDNet survey about PR Agencies and social media practices. I am looking forward to reading the full results of the survey when it is published next week, but I [...]

Social Networking: the ultimate sorority phone tree

Last weekend I caught an airing of “Legally Blonde 2” on television. Being frank, I didn’t care for it much, despite the presence of some of my favorite actresses: Reese Witherspoon, Regina King and the incomparable Jennifer Coolidge. But one thing that did make me chuckle are the references to college sorority life. Two of [...]

The Evolution of Social Media: from email forwards to microblogging

Remember in the mid 1990s when email really shot to widespread use? This was the first opportunity that people had to engage their social networks whenever they wanted to and say, “Hey, I found this really interesting, take a look.” The majority of this was forwarding an email sent initially by someone else, usually a [...]

Use Social Networking to Promote Speaking Engagements

Has social networking surpassed email on the list of the most popular Internet activities? Yes, according to a new study released by Nielsen. We are in the middle of a transition and you are part of it. If you have been to a large conference or tradeshow in recent months you have noticed the reduction [...]