THE PRACTITIONER

Study of “Most Engaged” Brands Correlates Social Media Engagement to Financial Performance

Yesterday, Charlene Li of analyst firm Altimeter Group and Wetpaint released the ENGAGEMENTdb Report that ranks the top 100 global brands according to their engagement in social media. The report takes a look at the number of channels a company is engaged in, as well as the pervasiveness of support within an organization for its [...]