I am an avid iGoogle user and like the ability to browse headlines and get a quick grasp of the top stories from around the world. I see this as akin to walking around the corner to the newsstand and reviewing the cover stories and newspaper headlines to determine what to buy. The beauty of [...]
Wednesday, January 13, 2010
What do the media consider a solid pitch? This is one of those questions that I am often asked. The answer…well, there really isn’t one single answer. No silver bullet that guarantees success and definitely no template that can be mass produced and then BCC’d to the world. Reporters, editors and bloggers are individuals that [...]
Wednesday, January 6, 2010
The holidays are over: the presents have been unwrapped, the decorations put back in their boxes, the feast has been devoured, life is slowly returning to normal. When I look back on Christmas 2009 (the holiday my family celebrates), it won’t be remembered for the gifts I gave or received. I won’t remember it for [...]
Thursday, November 19, 2009
I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]
Wednesday, November 18, 2009
In 2009 we have said farewell to numerous notable publications, including Gourmet, Southern Accents, and Portfolio. The difficult economy and the rise of digital media have created an environment where glossy magazines fold left and right. Some morphed into online editions, while others die out entirely. A new Forrester report paints a grim picture for [...]
Thursday, November 5, 2009
Blogs, once thought to be mere vehicles of rants, random musings, and useless content, have now become one of the most influential components of the Internet. Technorati recently released their 2009 ‘State of the Blogosphere’, an “annual study (that) has followed the growth and trends in the blogosphere” since 2004. The study surveyed 2,828 bloggers [...]
Friday, October 23, 2009
Today, the strength of online social networking is undeniable. Facebook alone has amassed more than 300 million users, and according to the site, 50 percent of active users log in at least once daily. In fact, older generations of people are now recognizing the power of social networking, which has propelled the over 35 age [...]
Tuesday, October 6, 2009
Recent tweet (or twitter if you like) from @twailgum: Why are so many tech PR folks (not @mprosceno) disdainful of blogs and bloggers? Reminds of The Jerk: “He HATES these CANS!” I follow Thomas Wailgum, senior editor at CIO Online, on Twitter and was a little taken back when I read this tweet last week. [...]
Friday, September 25, 2009
You can’t shake it off. Social media has sunk its teeth into the business world and has taken communications to a new level. The case for social media is building across B2B and B2C, but one audience that seems reluctant to join in the conversation is the public sector. In a time when the need [...]
Friday, September 11, 2009
During recessionary times there is more green lost than just money. The recently released CDW 2009 Energy Efficient IT Report shows that as IT budgets get cut, so does the importance of energy efficiency. This is a far cry from 18 months ago when you couldn’t avoid the green topic. Each day it seemed a [...]
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Friday, January 22, 2010
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