THE PRACTITIONER

Where’s the Engagement? The First Annual Georgia Social Media Scorecard

Today we announced the findings of our first annual Georgia Social Media Engagement Scorecard and found that Georgia’s top 25 public and top 25 private companies just aren’t making the social media grade. Now, don’t get us wrong, there are some standouts such as Delta Air Lines and Coca-Cola (witness Expedition206.com) representing the B2C crowd, [...]

Technology in 2010

Technology is in a state of constant change. Always advancing. Simplifying yet complicating our lives at the same time. Predicting what will happen in the tech industry is next to impossible. Heck, by Hollywood standards we should all be conversing with HAL (for almost 10 years). Clearly, HAL is quite a ways off and I [...]

Tech Journalists’ Twitter Followers

Who Follows Tech Journalists on Twitter?

I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]

The Dirt on the 2009 Blogger

Blogs, once thought to be mere vehicles of rants, random musings, and useless content, have now become one of the most influential components of the Internet. Technorati recently released their 2009 ‘State of the Blogosphere’, an “annual study (that) has followed the growth and trends in the blogosphere” since 2004. The study surveyed 2,828 bloggers [...]

Social Networking Patterns Mirror Real-life Interaction

Today, the strength of online social networking is undeniable. Facebook alone has amassed more than 300 million users, and according to the site, 50 percent of active users log in at least once daily. In fact, older generations of people are now recognizing the power of social networking, which has propelled the over 35 age [...]

Should Government be More like Google?

On President Obama’s first day in office he signed a memorandum for the heads of executive departments and agencies with the subject: Transparency and Open Government. He wrote, “My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a system of transparency, [...]

Is Tech PR Afraid of Bloggers?

Recent tweet (or twitter if you like) from @twailgum: Why are so many tech PR folks (not @mprosceno) disdainful of blogs and bloggers? Reminds of The Jerk: “He HATES these CANS!” I follow Thomas Wailgum, senior editor at CIO Online, on Twitter and was a little taken back when I read this tweet last week. [...]

Web 2.0 in Public Sector – Can Government Communicate More Effectively?

You can’t shake it off.  Social media has sunk its teeth into the business world and has taken communications to a new level. The case for social media is building across B2B and B2C, but one audience that seems reluctant to join in the conversation is the public sector. In a time when the need [...]

In The Circle | Jessica Tsai, Associate Editor, CRM Media

Jessica Tsai, Associate Editor of CRM Magazine and avid user of social media, discusses the importance of social media in corporate customer relations. It has been said that brand awareness is the primary motivator for companies to engage in social media, but as Jessica points out to Wunderkind Public Relations, customer relationship management can be [...]