Today we announced the findings of our first annual Georgia Social Media Engagement Scorecard and found that Georgia’s top 25 public and top 25 private companies just aren’t making the social media grade. Now, don’t get us wrong, there are some standouts such as Delta Air Lines and Coca-Cola (witness Expedition206.com) representing the B2C crowd, [...]
Friday, October 23, 2009
Today, the strength of online social networking is undeniable. Facebook alone has amassed more than 300 million users, and according to the site, 50 percent of active users log in at least once daily. In fact, older generations of people are now recognizing the power of social networking, which has propelled the over 35 age [...]
Tuesday, July 14, 2009
As many readers of THE PRACTITIONER already know, my staff and I often blog about the need and reasons for B2B companies to become engaged in social media. As much as possible, we try to find data to support our position from credible third-party sources. But the fact is, not much data exists. As one [...]
Tuesday, July 7, 2009
Social networks like Facebook, Twitter, and LinkedIn allow businesses to attract customers, recruit talent, develop leads and share information in real-time from anywhere in the world. Although many B2C companies have enjoyed great success with social media, the adoption of social tactics has been uneven in B2B circles. On a global scale, social networking is more popular than email, so why do B2B companies hesitate?
Wednesday, July 1, 2009
Though it has existed for several years, companies are finding it increasingly difficult to ignore the power of social media on today’s landscape. In fact, an April 2009 report by Forrester Research predicts that corporate spending on social media will more than quadruple over the next 5 years from $716 million to greater than $3.1 [...]
Friday, June 12, 2009
The June 11 feature in Manufacturing Business Technology’s Mid-Day Report newsletter, “Suddenly, the Business World is All A Twitter”, raised the question about the business world’s use of Twitter and other social networking technologies. Sidney Hill speculates if many companies understand what these even are. Your customers are writing blogs, networking on LinkedIn, “tweeting” on [...]
Wednesday, June 10, 2009
Some clues: Decipher your audience, know your goals and get engaged! BtoB magazine Editor Ellis Booker hosted a roundtable discussion at the recent eMetrics Marketing Optimization Summit in San Jose, Calif. During the conversation about the current role and use of Web metrics, B2B marketers expressed not only an uncertainty about measuring social media activities, [...]
Wednesday, May 27, 2009
The news broke Tuesday on Twitter that the New York Times has appointed a new “Social Media Editor,” Jennifer Preston, who previously managed the paper’s regional sections. Many have already expressed concerns about this position, as it reflects the paper’s attempts to take control of its social media presence after some employees, respected and well-known [...]
Friday, April 17, 2009
Last weekend I caught an airing of “Legally Blonde 2” on television. Being frank, I didn’t care for it much, despite the presence of some of my favorite actresses: Reese Witherspoon, Regina King and the incomparable Jennifer Coolidge. But one thing that did make me chuckle are the references to college sorority life. Two of [...]
Wednesday, April 1, 2009
This is nuts! Yesterday the news broke that pistachios are at the center of another nationwide product recall for salmonella contamination, as did a recall of spice products, also attributed to salmonella. Everyone remembers the recall around the turn of the year that ultimately caused Peanut Corporation of America to file for bankruptcy protection last [...]
Subscribe to our Newsletter
Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.
Thursday, January 28, 2010
6 Comments