THE PRACTITIONER

Identifying the right conference to reach your audience

Your name is Roy Williams and you coach the 2009 National Basketball Championship team, the University of North Carolina Tar Heels. How hard would it be to find Coach Williams a slot to speak at a national basketball conference? It wouldn’t be that difficult given his resume as a Division I coach. As you seek [...]

Use Social Networking to Promote Speaking Engagements

Has social networking surpassed email on the list of the most popular Internet activities? Yes, according to a new study released by Nielsen. We are in the middle of a transition and you are part of it. If you have been to a large conference or tradeshow in recent months you have noticed the reduction [...]

Getting Your Name on the Conference Marquee

Brad Pitt was a huge draw for moviegoers to see The Curious Case of Benjamin Button in 2008. Eric Roth, a prolific screenwriter whose credits include Forrest Gump, developed the story of Benjamin Button, but it was Brad Pitt’s star-power that really helped sell the movie. If you speak at conferences and tradeshows to generate [...]