What do the media consider a solid pitch? This is one of those questions that I am often asked. The answer…well, there really isn’t one single answer. No silver bullet that guarantees success and definitely no template that can be mass produced and then BCC’d to the world. Reporters, editors and bloggers are individuals that [...]
Friday, December 18, 2009
Recently on a national newsmagazine, a segment claimed that the most effective way for terrorists to impact our country would be to target our electronic infrastructure, which would render our computer systems impotent and bring our economy to a halt. That made me think about just how reliant we truly are on computers, especially for [...]
Thursday, December 17, 2009
Technology is in a state of constant change. Always advancing. Simplifying yet complicating our lives at the same time. Predicting what will happen in the tech industry is next to impossible. Heck, by Hollywood standards we should all be conversing with HAL (for almost 10 years). Clearly, HAL is quite a ways off and I [...]
Thursday, November 19, 2009
I often wonder who really follows technology reporters on Twitter. Is it just a bunch of PR folks like myself, end users and decision makers, or other journalists and analysts? Not too long ago, Denise Dubie, senior editor at Network World, brought this question to the forefront when she twittered the following. New to me: [...]
Tuesday, September 22, 2009
Jessica Tsai, Associate Editor of CRM Magazine and avid user of social media, discusses the importance of social media in corporate customer relations. It has been said that brand awareness is the primary motivator for companies to engage in social media, but as Jessica points out to Wunderkind Public Relations, customer relationship management can be [...]
Friday, September 11, 2009
During recessionary times there is more green lost than just money. The recently released CDW 2009 Energy Efficient IT Report shows that as IT budgets get cut, so does the importance of energy efficiency. This is a far cry from 18 months ago when you couldn’t avoid the green topic. Each day it seemed a [...]
Friday, June 19, 2009
As any large government spending bill would, The American Recovery and Reinvestment Act of 2009 (ARRA) has its share of supporters and opponents. What the ARRA also has is some great opportunities for technology companies to generate new revenue. Along with $787 billion dollars, the ARRA doles out requirements for government transparency that are far [...]
Wednesday, June 10, 2009
Some clues: Decipher your audience, know your goals and get engaged! BtoB magazine Editor Ellis Booker hosted a roundtable discussion at the recent eMetrics Marketing Optimization Summit in San Jose, Calif. During the conversation about the current role and use of Web metrics, B2B marketers expressed not only an uncertainty about measuring social media activities, [...]
Thursday, June 4, 2009
Though IT spending is expected to slow this year due to an increasingly despondent economy, at least one sector continues to gain momentum – Cloud Computing. Though its impact is yet to be measured, this next-generation infrastructure has been quickly adopted by IT vendors, adding fire to the cloud computing flame. InformationWeek’s Mary Hayes Weier [...]
Tuesday, March 3, 2009
No, I’m not in my office thwarting a terrorist attack by uncovering a secret conspiracy to infiltrate the federal government… but nonetheless, I was reminded of work while watching last night’s “24.” The show is definitely a guilty pleasure, and I suspend disbelief and let them get away with a lot in the name of [...]
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Wednesday, January 13, 2010
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