THE PRACTITIONER

The Right Time for PR?

Since the first signs of a recession loomed in late 2007, the PR industry has been quick to point out reasons why companies should not cut their PR budgets. Apparently, those arguments fell on deaf ears as PR spending has dropped 11 percent. Well, we are now deep into this recession and while some say [...]

Thought Leadership – Patience, Passion, (not PowerPoint)

Today’s economy has made many of us very price conscious; however, our buying habits are still swayed by brand perception and image. In the grocery store you may look at the store brand and then find your eyes wandering over to the premium brand as your brain ponders – what really is the difference? After [...]

Getting Your Name on the Conference Marquee

Brad Pitt was a huge draw for moviegoers to see The Curious Case of Benjamin Button in 2008. Eric Roth, a prolific screenwriter whose credits include Forrest Gump, developed the story of Benjamin Button, but it was Brad Pitt’s star-power that really helped sell the movie. If you speak at conferences and tradeshows to generate [...]